Ad revenue calculator
See what your inventory could earn
Estimate your potential earnings in seconds, then discover how PubThrive can help you capture more from every impression with header bidding, premium demand, and yield optimization.
Estimate your revenue
Set your audience tier, monthly pageviews, and current eCPM to see your projected uplift. It is an estimate, your free audit gives the exact number for your traffic.
Audience geography
Content niche
Current setup
4M impressions/mo · ~$3.26 projected eCPM. A free audit refines this for your exact traffic.
Projected monthly revenue
$13,037
Roughly $56,448 in incremental revenue over a year versus your current setup.
Get StartedWhat moves the number
Four factors that shape your ad revenue
No calculator can be exact, because real earnings depend on the details of your site. These are the levers that matter most.
Traffic sources
Search, social, and direct visitors monetize very differently. The mix of where your readers come from shapes how much advertisers will pay.
Audience geography
A view from the US, UK, or Canada clears at a far higher eCPM than many other regions. Where your audience sits moves the number the most.
Ad placement
Viewable, well-positioned units earn more without hurting the reading experience. Layout-aware placement lifts revenue per session.
Market trends
Seasonality and advertiser demand cycles move CPMs throughout the year. A managed stack keeps you competitive as the market shifts.