Demand library

Every demand partner, in one place

Browse the 30+ premium SSPs, exchanges, and buyers competing for your inventory in a single unified auction. See what each one is and the formats it brings, alongside the direct deals you already run.

The library

Premium demand, in one auction

A managed Prebid wrapper unifies these partners so they compete for every impression. Filter by type to see what each one brings.

Prebid

Prebid

Header Bidding

The open-source header bidding framework at the core of our wrapper, running one unified auction across server and client so every partner bids on equal footing.

DisplayVideoNative
PubMatic

PubMatic

SSP & Exchange

Independent sell-side platform delivering premium programmatic demand across display, video, and CTV with strong, brand-safe buyer relationships.

DisplayVideoCTVNative
Magnite

Magnite

SSP & Exchange

The world's largest independent sell-side platform, connecting your inventory to omnichannel demand across display, video, and connected TV.

DisplayVideoCTV
Index Exchange

Index Exchange

SSP & Exchange

A global advertising marketplace known for low-latency header bidding and high-quality demand across display, video, and CTV.

DisplayVideoCTV
OpenX

OpenX

SSP & Exchange

Supply-side platform focused on premium programmatic demand and identity, with strong fill across display, video, and native.

DisplayVideoNative
AppNexus / Xandr

AppNexus / Xandr

SSP & Exchange

Microsoft's Xandr exchange (formerly AppNexus), bringing large-scale buy-side demand to your display and video inventory.

DisplayVideo
Equativ

Equativ

SSP & Exchange

Independent full-stack ad platform (formerly Smart) pairing a sell-side platform with curation tools across display, video, and native.

DisplayVideoNative
Smart AdServer

Smart AdServer

SSP & Exchange

Smart's ad server and SSP technology — now part of Equativ — adding both programmatic and direct-sold demand to your stack.

DisplayVideo
TripleLift

TripleLift

Native

The native and branded-content specialist, programmatically matching native, display, and CTV demand to the look of your page.

NativeDisplayVideoCTV
Sovrn

Sovrn

SSP & Exchange

A publisher-focused exchange and SSP adding incremental display and video demand plus signal and commerce tooling.

DisplayVideo
FreeWheel

FreeWheel

Video & CTV

Comcast's premium video and CTV advertising platform, connecting your video inventory to broadcast-grade demand.

VideoCTV
Teads

Teads

Video & CTV

The global media platform best known for high-attention outstream video alongside premium display demand.

VideoDisplay
Connatix

Connatix

Video & CTV

Video monetization and player technology that pairs your video inventory with premium outstream and instream demand.

Video
Nativo

Nativo

Native

Native advertising platform specializing in in-feed and content-driven demand that matches your site's look and feel.

NativeDisplay
GumGum

GumGum

Contextual

Contextual advertising specialist using computer vision to place high-impact, privacy-safe demand without third-party cookies.

DisplayVideo
MGID

MGID

Native

Global native advertising network driving discovery and recommendation demand across native and display placements.

NativeDisplay
RTB House

RTB House

Buyer / DSP

Buy-side demand partner using deep-learning retargeting to bid competitively on your display and video inventory.

DisplayVideo
Rich Audience

Rich Audience

SSP & Exchange

Independent SSP adding programmatic display, video, and native demand with a strong EMEA and LATAM buyer base.

DisplayVideoNative
Improve Digital

Improve Digital

SSP & Exchange

Azerion's sell-side platform contributing European programmatic demand across display and video.

DisplayVideo
OneTag

OneTag

SSP & Exchange

Supply-side platform and traffic-shaping technology that lifts bid density across display and video.

DisplayVideo
Adform

Adform

SSP & Exchange

Independent, full-stack ad platform bringing transparent programmatic demand across display and video.

DisplayVideo
Adtelligent

Adtelligent

SSP & Exchange

Ad exchange and header-bidding technology adding video and display demand with flexible server-side integration.

DisplayVideo
AdTarget

AdTarget

Video & CTV

Video-first supply partner connecting outstream and instream inventory to programmatic video demand.

VideoDisplay
AdWMG

AdWMG

SSP & Exchange

Independent supply-side platform adding global programmatic demand across display and video formats.

DisplayVideo
Adsmovil

Adsmovil

SSP & Exchange

Mobile-first supply-side platform with deep demand across Latin America's display and video markets.

MobileDisplayVideo
Infolinks

Infolinks

SSP & Exchange

Display and in-content monetization network adding incremental demand alongside your core programmatic stack.

Display
152 Media

152 Media

SSP & Exchange

Programmatic monetization partner contributing additional display and video bid competition to the auction.

DisplayVideo
Vidoomy

Vidoomy

Video & CTV

Video advertising network adding outstream and high-impact video demand across desktop and mobile.

Video
Madopi

Madopi

SSP & Exchange

Programmatic demand partner adding incremental bid competition across your display inventory.

Display
MyCode

MyCode

SSP & Exchange

Monetization partner contributing additional programmatic demand across display and video placements.

DisplayVideo

Partner availability varies by region, inventory, and format. New demand is added continuously.

Why it matters

More bidders, higher clearing prices

Real competition on every impression

Dozens of SSPs and buyers bid against each other in one server-side and client-side auction, pushing clearing prices up instead of leaving demand siloed.

Premium, brand-safe demand

Vetted, certified partners only, with pre-bid IVT and malware filtering, so the demand competing for your inventory protects your readers and your reputation.

Your direct deals, kept

We layer managed programmatic demand on top of the deals you already run. You keep your direct relationships, we make them compete harder.

Put this demand to work on your inventory

Get a free yield audit and see what these partners would pay for your traffic.